Privacy Policy

Last Updated: December 16, 2025

Welcome to Wild Berry Studio (www.wildberry.studio), operated by Gergana Atanasova, a freelance brand and website designer based in Bulgaria. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website or interact with our services. We are committed to protecting your privacy and handling your data in a transparent and secure manner.

This policy is designed to comply with key privacy laws, including the General Data Protection Regulation (GDPR) in the European Union, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and other best practices. If you are in the EU, UK, or California, you have specific rights outlined below. We process data based on lawful grounds such as your consent, our legitimate interests (e.g., improving our website), or to fulfill inquiries you make.

By using our website, you agree to the practices described in this policy. If you do not agree, please do not use the site.

What Data We Collect and How We Collect It

We collect limited personal information to operate our website and respond to inquiries. Here's what we collect:

  • Contact Form Information: When you submit our contact form (powered by Squarespace), we collect your name, email address, and the message you provide. This helps us respond to your questions about our services.

  • Booking Information: If you book a free consultation via our Calendly link, Calendly may collect your name, email, and scheduling details on our behalf. We access this to prepare for the call.

  • Analytics and Usage Data: We use tools like Google Analytics, Google Search Console, and Squarespace Analytics to gather non-personal data about visitors, such as your IP address, browser type, device information, pages viewed, time spent on the site, and referring websites. This is anonymized where possible.

  • Cookies and Similar Technologies: Our site uses cookies (small text files stored on your device) for functionality and analytics. See the "Cookies" section below for details.

  • Newsletter Sign-Up: If you sign up for our newsletter via Flodesk forms, we collect your email address and any name you provide.

We do not collect sensitive information like payment details, as we do not process payments on the site. We also do not intentionally collect data from children under 13 (or 16 in some jurisdictions).

Data is collected automatically through cookies and analytics tools or directly from you via forms.

Why We Collect Data and How We Use It

We collect data for specific purposes:

  • To respond to your inquiries and provide information about our freelance design services.

  • To schedule and conduct free consultation calls.

  • To improve our website's performance, user experience, and content based on analytics.

  • To send newsletters if you subscribe (you can unsubscribe anytime).

  • To comply with legal obligations, such as record-keeping.

Under GDPR, our lawful bases include consent (e.g., for newsletters), legitimate interests (e.g., analytics for site improvement), and contract necessity (e.g., responding to inquiries). For CCPA/CPRA, we do not "sell" or "share" your personal information as defined by those laws.

How We Store and Share Your Data

  • Storage: Your data is stored securely on servers provided by Squarespace (our website host) and third-party services like Google and Flodesk. We retain contact form data for as long as needed to respond and follow up (typically up to 2 years), analytics data for up to 26 months, and newsletter data until you unsubscribe. We delete data when it's no longer necessary.

  • Sharing: We share data only as needed with third-party service providers:

    • Google (for analytics and search console).

    • Squarespace (for forms and hosting).

    • Flodesk (for newsletters).

    • Calendly (for bookings).

These providers are bound by contracts to protect your data and comply with privacy laws. We may also share data if required by law, to prevent harm, or in a business transfer (e.g., if the business is sold). As we're based in Bulgaria (EU), data may be transferred internationally. For transfers outside the EU/EEA, we use Standard Contractual Clauses or other safeguards to ensure protection.

We do not sell your data to third parties.

Your Rights Regarding Your Data

You have rights over your personal information:

  • Access: Request a copy of your data.

  • Correction: Update inaccurate data.

  • Deletion: Ask us to delete your data (subject to legal exceptions).

  • Objection/Restriction: Object to processing based on legitimate interests or restrict it.

  • Portability: Receive your data in a transferable format.

  • Withdraw Consent: If we rely on consent, you can withdraw it anytime (e.g., unsubscribe from newsletters).

  • Opt-Out of "Sales/Sharing" (CCPA/CPRA): We don't sell or share data, but you can request confirmation.

  • Non-Discrimination: Exercising rights won't affect your experience.

For GDPR users, you can complain to your local data protection authority (in Bulgaria, it's the Commission for Personal Data Protection). For California residents, contact the California Attorney General.

To exercise rights, contact us at [email address or via contact form – please provide your email if not specified]. We'll respond within 30 days (or 45 for CCPA).

Cookies

Our site uses cookies to enhance functionality and analyze usage:

  • Essential/Functional Cookies: These are necessary for the site to work, such as session cookies for security, load balancing, and remembering your cookie consent preferences. They don't require consent.

  • Analytics Cookies: From Google Analytics and Squarespace, these track visitor behavior anonymously to help us improve the site.

  • Flodesk Form Cookies: Used for newsletter sign-ups.

We ask for your consent for non-essential cookies via a banner on your first visit. You can manage preferences anytime through browser settings or our consent tool. Blocking cookies may limit site features.

For more on Google's cookies, see their privacy policy. Squarespace and Flodesk have their own policies linked on our site.

Security Measures

We take reasonable steps to protect your data, including encryption for forms, secure hosting with Squarespace, and access controls. However, no system is 100% secure, so we can't guarantee absolute protection. Report any concerns to us immediately.

Children's Privacy

Our site is not intended for children under 13 (or 16 under GDPR). We do not knowingly collect data from children. If we learn we've collected such data, we'll delete it. Parents can contact us for details.

Updates to This Policy

We may update this policy to reflect changes in our practices or laws. We'll post the new version here with an updated effective date and notify you via email or site notice if changes are significant. Check back periodically.

Contact Information

For questions or to exercise rights, contact us via email: studiowildberry@gmail.com

Thank you for trusting Wild Berry Studio with your information.