Business cards for a herbalist, placed on a field of dry grass and flowers with a warm, golden background.

Brand Identity Design

TIMELINE 3-4 WEEKS
INVESTMENT $1800 USD

A compelling brand identity that captures the essence of your brand and tells your story in an authentic way. Imagine a strong visual presence of your brand that will help you leave the right impression and reach the people that matter to you the most.

WHAT YOU GET:

• Full logo suite - primary logo, secondary logo & submark (what are these?)
• Curated color palette
• Font recommendation
• Brand Guide

✧ BONUS: 1 piece of brand collateral of your choice: business card, social media graphics, ebook cover or sth else that your business needs right now.

We’re a perfect fit if

You realize that DIY-ing your visuals can only get you so far and might even be hurting your business.

You’re ready to invest in design that reflects the high value of what you do and that you’re excited to show off.

You know that your time is a limited resource and you’re ready to delegate the creative part to a pro.

The Creative Process

01 // Discovery

The first step for every client is filling out a questionnaire so I get to know your business. Think of your reason to exist, who is your audience and how you serve them, who are your competitors and what makes you different.
02 // Creative Direction

This stage is about defining the general direction and style of our project. I'll collect visual inspiration that will set the tone for the project and guide us through the design process. Basically, this step helps us make sure we're on the same page before I move on with developing a concept.
03 // Initial Concept

I dive deep into the design process and develop a strong concept that reflects your business in a way that will help you connect with your ideal client. You'll have a chance to share feedback so that we fine tune the design and make sure it perfectly matches your brand needs.
04 // Final Concept

Based on your feedback I'll make small adjustments on the design if necessary. At this stage I also create any additional design assets and collateral we have chosen for your brand.
05 // Delivery

Now that we have our final vision, you'll receive all the deliverables packaged up and organised. That includes a brand guide that will help you use your brand consistently and intentionally. Time to celebrate!

FAQ

A logo suite is a collection of logo variations that includes a primary logo, a secondary logo and a submark. Each one is suitable for different applications. This gives your brand the flexibility to look consistent and recognizable across different platforms and media. Learn more here.
A brand guide, also called a brand book, is a document that serves as a manual on how to communicate your brand. It outlines elements such as logo, color palette and typography, and describes how to use them so that your brand image stays consistent across all channels and marketing materials.
I often work with women in the health & wellness industry - coaches, therapists, yoga teachers, pilates instructors, healers etc. I also collaborate with beauty and skincare brands, beauty salons, wellness studios and spa centers.
Of course! While I strongly believe a full brand identity is going to best communicate how amazing your product or service is, I also work with businesses that want to start small. I’d be happy to help with your logo design.
Please fill out the application form and I’ll be in touch within 2 business days. Looking forward to hearing from you!